Goolge’s 200 ranking factors.
Many people assume that search engines gather results based on how popular a site, page, or document is and the relevance of the information it contains. They may be right too, because this assumption has proven success.
Ranking factors is a term SEO purists use to explain this. Don’t worry, I am not going to go all technical on you because when someone spouts a term like “Domain-Level, Keyword-Agnostic Features” I say thank you and run for the hills. Why?… because I am not interested in the how, what and why. I am interested in results.
Nick Brittan | Marketeer
What are the results of search engine optimisation?
An SEO service provider will say increased traffic because that is their core purpose. As a result you will possibly be handed a nicely laid out statistical report to prove it. It is not unheard of achieving 1000% increases in traffic. However with closer investigation it is not too difficult to substantiate this fact if your website only has a low number of visitors to begin with.
How can you achieve a 1,000% increase in website visitors?
A calculation is the best way to answer this question. For example, 10 visitors increased by 1,000% would give you a total of 110 visitors.
To illustrate my point I have purposely started with a low visitor number. A high percentage increase does not necessarily translate into success if the only result is more people visiting your website. The assumption is that more people possibly equals increased sales.
I remember watching a great video clip on Vimeo where David Trott talks about “the Elephant in the room” at a conference where he was invited to speak. He expands on the sole purpose of a marketing agency is to keep the client (you) happy with no real benefit to the consumer (site visitor). The point I am making here is SEO services are a great thing, however conversion is the greatest and most important result so you need to go beyond SEO alone.